Find a lipstick using hex colour codes – now live!

Hello everyone! We’re happy to announce that we’ve shipped a highly requested feature: now you can find and discover lipcolours on using hex colour codes. For those of you who have your favourite hex colour code at hand and want to dive right into searching for lipsticks using hex colours, head over to, input your favourite hex colour into the colour picked and see which lipsticks match your colour of choice!

Beauty edits are coming!

Beauty edits are coming!

Be your own beauty editor and share your lipstick collections with others!

Photo by Element5 Digital on Unsplash

Hey everyone! It’s Camilla here. Hope you are all having a good (or at least an ok) start to 2022. Dropping in to give you a bit of an update on a feature that I am working on for Lipstick Beauty Edits!

One thing that I’ve been sorely missing from various makeup apps and websites is the ability to be inspired by what other folks in the beauty space are buying, curating or reviewing – a Polyvore (a collage fashion app from the early to mid 00s ) meets Pinterest but with a special makeup (or lipstick, in this case) twist.

I enjoy Pinterest, but would love to have a digital space that is more specifically geared towards makeup, with specific features for analyzing and cataloguing makeup and sharing what I like with others in the makeup space. Reddit, of course, is another great arena for makeup discussion and sharing reviews, but it’s still very much rooted in a traditional text-based forum world and doesn’t have some of the visual features that I’d love to see from a lipstick or makeup specific app.

Anyway, the current space of makeup tech, beautytech and makeup apps could probably fill a dozen blogs and books, so I won’t go any further into the topic here (but do let me know in the comments if you’d like to see more content about makeup apps), but just to say (in a very longwinded way) – that the ability to create your own beauty edits (either private or public) is coming soon. If you’d love to be an early beta user of the feature, (you’d totally make my day), please let me know in the comments or sign-up for the mailing list here.

To illustrate how this feature is going to look, here are some early prototypes I made.

My Lips But Better (MLBB) Shades for Olive Skintones

Reddit is a great resource for anyone looking for shade recommendations (even though sometimes it can be hard to know if the person recommending something is of the exact same skintone as you are). I’ve been browsing various threads on skintone specific subreddits such as r/OliveMUA to see what folks are recommending, but was missing a visual overview of all of the recommended shades. I parsed the thread and combined it with a product dataset to create the edit here (also depicted in the screenshot below). Any such collections should obviously come with a disclaimer to say that not every one of these shades will be perfect for someone with olive undertones since there is a lot of variation in olive undertones, but hopefully something like this could serve as a good starting point for finding a good MLBB shade, as inspiration or just as a fun past time curating makeup.

A beauty edit depicting some of subreddit r/OliveMUA’s favourite MLBB lipsticks for skin with olive undertones

Coral Lipsticks

A common way that many users find is by trying to find a lipstick in a certain shade, say ochre or light blue. In fact, the origin story of is very closely tied with this problem of trying to find a perfect quirky or even slightly more unusual shade of lipstick. Back in 2018, I was living in London and inbetween bouts of loneliness that tend to occur when living in a hyperbusy, hyperexpensive city where most of one’s life revolves around the commute-work-commute cycle, I started a hobby of trying out more eccentric or editorial makeup looks. One summer, I was really into yellow and wanted to discover a lipstick in a specific shade of yellow to match a look I was planning, but quickly gave up after browsing many retailers catalogs and not finding what I was looking for. It struck me, that with a bit of code and approximation, it might be possible organize vast swatch and colour libraries into a format that would be more easily navigable by someone else who, like me, would be looking for a specific lipstick shade. Thus was born the idea of searching for lipstick with a colourwheel.

This colourwheel is by no means perfect, though and I thought it might be nice to also offer an option to see collections curated by other users or automatically curated by specially trained machine learning algorithms for particular colour options such as coral lipsticks (which are great for summer and spring!)

A collection of coral lipsticks from

Let me know what you think about the new edits and if you’d be willing to be an early user!

Discover VIEVE lipsticks and dupes

Hello, fellow lipstick fashionistas!

Today, we’re excited to announce the addition of a new brand into the collection – VIEVE Beauty, the brand launched by makeup guru Jamie Genevieve. You can browse the lipsticks, lip glosses and other lip products and find dupes for VIEVE Beauty! Read further to find out how.

VIEVE is all about self-expression and oh, that super classic nude

The VIEVE lipstick range doesn’t boast any of the classic players one might see in a lipstick launch. Where are my classic Parisian reds? Or autumnal berry vamps? Or those dusky husky English rose beauty mauves? The collection is a pared down colour palette of light, fairly neutral nudes that range from light beige to light chocolate. Unfortunately, I cannot myself comment on the inclusivity of this nude range because I do squarely fall into one of the lighter shade ranges and while on one hand five shades does sound quite limited, but the brand has certainly made inclusivity as part of their brand identity so I hope they have spent their product development dollars where their mouth is. We shall see. I will keep an eye for the reviews as they roll in.

VIEVE Modern Matte Lipstick colour. Source – VIEVE website screenshot.

VIEVE – the brand’s name has a lovely French tinge – is by no means the only brand launch that has attempted to ride the nude look into lipstick fame. We still remember the Jaclyn Hill Lipsticks launch (lots to remember about this launch – but it was mostly nude themed as well!) and KKW Beauty which has heavily capitalised on nudes. And who could forget Natasha Denona and her I Love A Nude lipstick line.

Find VIEVE Lipstick Dupes and Similar Lipsticks from Other Brands

The VIEVE Modern Matte Lipstick and the VIEVE Modern Matter Lip Liner are now part of the Brand Gallery Browser and Dupes Finder, which means that you can now find colour matches for VIEVE lipsticks and match the product colours across brands.

Match VIEVE lipsticks and lipliner colours across brands and find dupes. Source –

Clicking “Find match for current selection” in the VIEVE Brand Browser on will take us directly to the search results, which will show close colour matches to VIEVE’s Comin’in Haute from other brands.

Looking at the search results, it seems that MAC’s Matte Lipstick in Honeylove and Revolution Beauty’s Piece of Cake 101 are close in colour, but because the current colour search algorithm only takes into account the dominant colours in the swatch and because computer screens can sometimes display colours very differently, one should always double check the actual appearance of any potential colour matches and dupes by searching for images of swatches.

Colour matches for VIEVE’s Comin’ in Haute across brands. Source – dupes finder.

Instead of having to paginate through search results, we can conveniently display all of the closest colour matches to VIEVE’s Comin in Haute here.

Colour matches to VIEVE’s Comin in Haute across various brands. Source –

Find VIEVE Lipstick Colour Matches in Lipgloss or Liquid Lip Format

Although matte lipsticks can be great for many occasions, sometimes one may want to try a similar colour in a lipgloss or a liquid lip format (or perhaps a satin lipstick?). You can use to find colour matches for VIEVE lipsticks in all other lip product formats as well. Here is how!

Navigate to the Dupes Finder and type in VIEVE into the Brand box and Comin’ in Haute into the colourname. Make sure you check the “Match on colour only” checkbox, which will tell the colour search algorithm to try and find colour matches to Comin in Haute not in just other matte lipsticks but across all of the products (satin lipsticks, liquid lips in the database).

Checking Match on colour only will find colour matches for VIEVE’s Comin’ in Haute across lip glosses, liquid lips etc. Source –

The results will be displayed in a similar fashion to our original dupes search.

Colour matches for VIEVE Comin’ in Haute across lipglosses, shimmery lipsticks and other lip products. Source –

However, a word of caution here – the colour search algorithm we use at the moment is most accurate for matching matte lipsticks to matte lipsticks and the quality of results goes down when trying to match matte lipsticks to say sheer lipsticks or lip glosses, because the natural lip pigment of the wearer will influence a lot how the final colour of the gloss or sheer lipstick will look . Hence, please always double check the colour matches produced on against swatches!

Hopefully this post was helpful to anyone exploring the new lip products from VIEVE beauty!

How to find similar lipstick shades across brands?

Photo by Liana Mikah

Has your favourite lipstick been discontinued? Want to try your favourite
nude in a liquid lip format instead of a lipstick? Have a particular shade of purple
in mind, but don’t know which brand carries a purple lipstick! Not to worry! There are plenty o
resource online to help you find your new holy grail.

In this article, we’ll show you how to use the lipstick finder to match a lipstick colour across brands. We will start by searching for dupes of MAC’s classic matte lipstick Russian Red!

Navigate to and pick “Dupes” from the menu. This will open a new page with a Dupe Finder.

Type in the brand of the colour you wish to match and the colourname. In this case, we are interested in Russian Red by MAC.

If you are just interest in finding potential dupes that match both the colour and the product type and the finish (in the case of MAC’s Russian Red, the dupe finder only shows you results that are also matte lipsticks, but won’t, for example, show you results that match Russian Red in colour, but are say liquid lipsticks or lip glosses), you don’t have to do anything else here.

However, in this case, we want to see colour matches or colour dupes for Russian Red across all possible products: lip pencils, lipsticks, liquid lipsticks and so forth. So we’re going to check the “Match on colour only” box. This will give us colour matches across brands and different lip colour products. You can see the results for yourself here!

Dupes for MAC’s Russian Red

You can scroll down the page to see candidate dupes and note them down. Be sure to check out swatches from the brand and manufacturer’s websites, because colour representation can vary from monitor to monitor. You can also see a grid-like view comparing the colours here.

Hopefully this little primer on finding similar lipstick shades across brands was helpful to you! Let us know in the comments!